FACEBOOK STAGNATION – 2019 The Dead Of Facebook Marketing ?
Its will be a Facebook Stagnation period ? Facebook’s User Base Will Stagnate or Fall, 2018 was a year Mark Zuckerberg would prefer to forget. The Cambridge Analytica Scandal may have been a slow burner, but it came to a head last year. The ramifications for both Facebook stagnation and Instagram are still being felt as 2019 dawns.
Perhaps the most disturbing concern for Mr. Zuckerberg, however, is that for the first time, Facebook numbers are falling. In the last year, Facebook users fell from 67 percent of Americans ages 12 and older to 62 percent. This drop has been consistent across age groups and genders. This is likely to continue in 2019. The fallout from the Cambridge Analytica data scandal has been immense. Many people just don’t trust Facebook anymore.
Facebook has another problem. It is no longer fresh or fashionable with the younger generations. In many ways, this makes Facebook a victim of its own success. With higher numbers of older people signing up to Facebook, it became less youth-oriented. Teenagers don’t want to “hang out” in the same place as their parents.
The third reason for Facebook’s declining popularity is more a fault of its users than of Facebook itself. People can be incredibly negative when posting on Facebook. It is much easier to vent on Facebook than it is to complain to somebody’s face. The problem is that many people use social media to zone out from their daily concerns. They tire of reading negative comments in their streams, and some even choose to deactivate their accounts as a result.
If you think about facebook stagnation 2019, its still beyond the famed success of Facebook Advertising for online businesses, Facebook is continually expanding its offering.In total, you have:
- Facebook Shop: Where your Facebook fans can shop on your fan page and from which your dynamic product ads pull, as well as your Instagram Shopping catalog.
- Facebook Marketplace: Where you can engage in Etsy-like peer-to-peer selling without the fees. In addition, Facebook’s recent Marketplace update bring in Instagram-like recommendation features to expand your store’s reach.
- Facebook Dynamic Retargeting Ads: Where you can retarget users who landed on your site with similar products to what they viewed, and in which Facebook uses an algorithm to pull the products from your feed that have the highest engagement (must be using Facebook Shop for this to work).
- Shopping on Instagram: Where followers can shop tagged items in your Instagram post (must be using Facebook Shop for this to work)
- Shopping on Stories: Where followers can shop tagged items in your Instagram stories (same thing, must be using Facebook Shop for this to work).